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Case study · Sourcing

Over USD 73,000 a month saved.

SourceSquid built a complete alternate supply chain for Woosh Air, a US smart air filtration brand, and it saves over USD 73,000 a month. The electronics and plastic parts moved from China to India, the filters stayed in China, and everything ships to customers in the US.

India
PCB, PCBA and plastic parts
China
filter manufacturing
US
packed and shipped to customers
Woosh smart HVAC air filter in a 16 x 25 x 1 inch frame, shown with the white Woosh sensor puck in front of it
saved every monthUSD 73,000+
  • PCB and PCBAChina → India
  • Plastic partsChina → India
  • MERV 13 filtersChina
The brief

What the client asked for.

Woosh Air sells smart HVAC air filtration to homes in the US. The product is a reusable smart filter frame with sensors, folding MERV 13 filter refills and an Air Quality Monitor, model AQM-1A-1, built around an Espressif ESP32-WROOM-32E module.

Electronics, plastic parts and filters were all made in China. Woosh asked us for complete alternate sourcing: every part family reviewed, each one made where it gives the best result, and every order still delivered to customers in the US.

The new supply chain

Every part family, made where it fits.

  1. PCB and PCBA China India Moved
  2. Plastic parts China India Moved
  3. MERV 13 filters China China Stayed
  4. Packed and shipped India + China US To customers
Back view of three Woosh Air Quality Monitor units, model AQM-1A-1, showing the FCC marking, sensor vents and mounting slot; serial and pairing labels are blurred
Woosh Air Quality Monitor, model AQM-1A-1, built around an Espressif ESP32-WROOM-32E module. Serial and pairing labels blurred.
What we did

Step by step, decision by decision.

The real choices behind the result, in the order we made them.

  1. 01

    Split the product by part family

    We treated electronics, plastics and filters as three separate sourcing decisions, so each part family could go where it performs best instead of moving everything at once.

    OutputPart-family sourcing plan
  2. 02

    Electronics to India

    PCB fabrication and PCB assembly moved from China to India. The boards are built around the Espressif ESP32-WROOM-32E module that powers the Air Quality Monitor.

    OutputIndian PCB and PCBA supply
  3. 03

    Plastic parts to India

    The plastic parts moved to India too, so the electronics and the parts they fit into now come from the same country.

    OutputIndian plastics supply
  4. 04

    Filters stay in China

    Filter manufacturing stayed in China. We moved only what made the business stronger, and kept the filter line where it already ran well.

    OutputRetained filter supply
  5. 05

    Packed and shipped to the US

    Everything is packed and shipped to customers in the US, with parts from two countries arriving as one finished product.

    OutputPack-and-ship flow
What changed

The results.

  • USD 73,000+

    Saved every month

    The alternate supply chain saves Woosh Air over USD 73,000 a month.

  • 2

    Countries in the supply base

    Electronics and plastics from India, filters from China. No single country carries the whole product.

  • US

    Shipped to US customers

    Everything is packed and shipped to customers in the US.

What the client got

Deliverables, in hand.

  • 01Complete alternate sourcing planEvery part family reviewed, with a clear decision on where each is made.
  • 02Indian electronics supplyPCB fabrication and PCB assembly moved from China to India.
  • 03Indian plastics supplyPlastic parts moved from China to India.
  • 04Filter supply retained in ChinaFolding MERV 13 filter refills kept with their Chinese maker.
  • 05Pack-and-ship flow to the USParts from two countries packed and shipped to US customers.
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